Case Study — Ivory Coast 2024
Brand: MTN / Solibra / Snedai Creator: IShowSpeed Market: Ivory Coast

IShowSpeed× Ivory Coast

55.8M Instagram views. A presidential endorsement. 600 security personnel. Zero existing infrastructure. Built from scratch by AToure.

IShowSpeed Ivory Coast
Local sponsors secured by AToure
MTNMTN
SolibraSolibra
SublimeSublime
55.8M
Instagram views
10M
YouTube views
15
State visas secured
600+
Security personnel mobilised
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The Brief

A global creator. An entire country to mobilise.

IShowSpeed's Ivory Coast visit required building an entire operational and commercial infrastructure from zero — local sponsors, state-level facilitation, security forces, cultural programming, and logistics for one of the world's biggest creators landing in West Africa with no existing local network.

AToure handled everything. Every permit. Every visa. Every vehicle. Every security operative. And the cultural moment that went viral around the world.

What AToure delivered
15  state visas secured for the full touring team
Equipment & filming permits  — all jurisdictions
600+ security personnel  mobilised city-wide
Restricted zone access  & privatisation of public spaces
3 local sponsors  sourced and closed from scratch
Presidential recognition  for the activation
Photography

On the ground in Ivory Coast.

What AToure Did

Every piece of the operation. Built from scratch.

01
Sponsors

Identified, negotiated and closed MTN, Solibra & Snedai as official local sponsors — from zero pre-existing relationships.

02
Visas & Entry

Secured 15 state-sponsored visas and official border clearances for the full touring team.

03
Permits

Obtained all equipment, filming & broadcast permits across all Ivory Coast jurisdictions.

04
Security

Mobilised 600+ security personnel city-wide to manage and control mass public gatherings throughout the tour.

05
Cultural Moments

Mobilised Miss Ivory Coast, Magic System & Afro B. Coordinated the Zaouli dance activation that reached 55.8M Instagram views.

06
Full Logistics

All ground transport, accommodation, hospitality, drone deployment & end-to-end live stream production — handled by AToure on the ground.

The Result

One viral moment. A nation's recognition.

The Zaouli moment

IShowSpeed's participation in the Zaouli cultural dance became one of the most-shared creator moments in West African digital history. Every logistical detail that made it possible was handled by AToure.

Presidential recognition

Baba Touré was personally endorsed by the Ivory Coast Minister of Tourism — an acknowledgement of AToure's contribution to the country's global cultural profile.

55.8M
Instagram views
10M
YouTube views
Key Outcomes

The numbers speak for themselves.

55.8M Instagram reel views 10M YouTube views 3 sponsors placed from scratch (MTN / Solibra / Snedai) 15 state visas secured 600+ security personnel mobilised Presidential recognition for the campaign Ministerial endorsement — Ivory Coast Minister of Tourism Miss Ivory Coast & Magic System mobilised

The Ivory Coast tour stands as AToure's most complete demonstration of ground-up operational capability — building a full commercial, logistical, and creative infrastructure in a new market with zero pre-existing relationships, and delivering a moment that reached the President's office.

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