About

Built to close the execution gap.

AToure is a management and consulting company. We build the project and run it on the ground ourselves, with contacts in every market we work in and one team from start to finish.

Baba Touré, Director of AToure

The Director

Baba Touré

The problem was never the idea. It was the in between. So we stepped into the middle and made it personal.

Baba's work bridges international and African markets, and not only in media. It runs through trade, investment and everyday business, opening a route for global brands to build in Africa and for African companies to reach the world.

That network spans West Africa, North Africa, the UK and the Middle East, including partnerships with government entities. The aim is partnership at every level, from ministries and multinationals to creators and small businesses.

How we operate

Three things we don't compromise on.

We are on the ground

Our own people in market, not a partner of a partner. When something moves on the day, we are already there.

Relationships first

Our access was built over years of trust with institutions, companies and people. We protect it by delivering.

Discretion

Many clients never appear in our case studies. We treat every brief, contact and figure as confidential.

Where we operate

Markets we have worked on the ground.

Ivory Coast, Morocco, Ghana, Nigeria, Cameroon, Benin and Rwanda. Outside Africa: London, Paris, Monaco, Doha and Dubai.

Tell us where you want to go.

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