A brand collaboration managed end-to-end — talent placement, production logistics, and full delivery for Chicken Shop.
Chicken Shop teamed up with AToure to promote their “Seriously Good” Chicken and the launch of their new Honey Soy Wings. The goal: engage a Gen Z audience and make Chicken Shop trend across Instagram and TikTok through Manlikeisaac — integrating the brand into his short-form content and 4M subscriber YouTube activation.
Isaac’s video reached nearly double the industry-standard engagement rate, sparking huge awareness around the Honey Soy Wings launch. The campaign reached 2.4M people with over 30K total engagements.
Placed Manlikeisaac with Chicken Shop to hit two key demographics: the halal audience and London’s Gen Z youth — both communities at the core of his following.
Brokered a significant collaboration with Abdu Rozik — a major talent based in Dubai with a massive following across the Middle East — amplifying the campaign’s global reach.
Managed the full campaign — production coordination, brand briefing, content compliance, and delivery — achieving engagement nearly double the industry standard.
By pairing Manlikeisaac with Chicken Shop and bringing in Abdu Rozik from the Middle East, AToure created a campaign that resonated authentically across two distinct audiences.