Two days built around a live giant screen projection of the Monaco Grand Prix. One of the first premium Formula 1 experiences staged in Côte d’Ivoire.
Formula 1 has a real and growing audience in Côte d’Ivoire, but until Race Weekend there was no premium space in which to experience it. The passion existed; the venue did not.
AToure built one. Race Weekend took over Espace Superkart in Abidjan across 6 and 7 June 2026 and turned the Monaco Grand Prix into a destination across two days: live projection on a giant screen, a karting circuit running alongside it, a supercar paddock, a VIP lounge overlooking the track, and 300 guests a day drawn from the city’s young professional and motorsport communities.
The result was less a screening than a weekend: sport, lifestyle, networking and content, designed as a single experience.
Race Weekend was structured so that each day earned its own audience. The first built around the track and the machinery, the second around the race itself.
Race Weekend was anchored by figures who carry genuine authority in motorsport. Not just an audience, but a reason for that audience to take the event seriously.
Authority filled the room. Reach filled the feed. AToure brought in seven Ivorian creators to carry Race Weekend across social, from national television faces to automotive and lifestyle voices. Between them they hold close to 3.9 million followers, an audience many times larger than any venue in Abidjan could seat.
Formula 1’s global fanbase is young, digital and premium. A profile that maps almost exactly onto Abidjan’s emerging professional class. Roughly 42% of F1 fans are under 35, and the sport’s official channels carry an audience in the tens of millions.
No one had built a premium F1 activation in Côte d’Ivoire before. Race Weekend claimed that space first, and did it in the 2026 season, which carried unusual pull: a new technical regulation, new manufacturers entering the grid, and a field mixing established names with a new generation of drivers.
Premium welcome, sponsor wall, signature cocktails and a live Grand Prix on the big screen downstairs; VIP lounge, coffee experience, DJ set and track views upstairs. Every touchpoint was designed to work as an experience first and as content immediately after.
Race Weekend was delivered with a partner group spanning broadcast, hospitality, retail, energy and diplomatic representation. Brands that gave the event both its production backbone and its premium positioning.
Both days were produced as content from the outset: a dedicated photo and video team on site, hosted segments and interviews from the floor, and press and digital media accredited across the weekend.
The output ran from editorial photography and creator reels through to official productions and backstage coverage, giving partners assets that lived well beyond the two days themselves.
Two accounts were built for the event and run through the weekend: @race.weekend for the audience and @race.mediaciv for the media desk. Both started from nothing.
Figures read from the account and platform screens as at August 2026. Reel views cover the eight posts visible on the grid, not the full 26. The Scoop Afrique figure is likes, not views.
Race Weekend was covered by Ivorian and panafrican media, by the broadcast partner, and by the country’s events and lifestyle pages. These are the outlets carrying the event publicly.
Race Weekend established a repeatable property: a premium motorsport experience across two days with a live Grand Prix at its centre, a venue partnership that supports both track and lounge programming, and a guest list that gives brands direct access to Abidjan’s young professional audience.
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